Australia's leading health, beauty and wellbeing retailer.

Priceline is dedicated to helping women look good, live well and feel great. We have a vision to be Australia’s leading health, beauty and wellbeing retailer, and we’re on the right track. Why is Priceline a cut above the rest? Because in our 420+ stores nationwide, we’re dedicated to being first with beauty trends, specialist advice and the best prices.

From 1982, when we opened our first store at Highpoint in Victoria to now, we’ve built a loyal following of customers, particularly women, thanks to our commitment to customer service and for our offerings of the best range at the best prices.

Priceline is wholly owned by API Australia. Priceline Pharmacy is a franchise model.

Find out more about Priceline Pharmacy:

 

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