Our Vision
Our Vision
To be the dominant mass market Health and Beauty Retailer and the best Franchise Partner in Australia
Strategic Intent
We will establish a competitive and compelling difference we can preserve within the Health & Beauty retailing industry.
We will capitalise on the first mover advantage already established with Priceline, through significant investment in each of the B2C and B2B strategies.
A key enabler of our success will be the most efficient retail supply chain, supported by increased wholesale volume, which has been created by a complementary lowest cost pharmacist offer.
Strategic Differentiation
As a 'Retailer', we must continue to excel over traditional 'Pharmacy'.
With our Healthcare advantage we must continue to edge out the 'Retailer'.
As a 'Franchise', we need to invest now to ensure we are stronger than the 'Majors' when they choose to enter the market. The fit and synergy of these activities is fundamental to our competitive (and first mover) advantage and to the sustainability thereof.
