Whether you wish to trade as an independent pharmacy, or as part of a banner brand, API has a solution to suit your needs.

Having an API account gives you access to a range of flexible options. Call us today to discuss the choices available to you.

Our Brands

Pharmacist Advice

Focused on patient care and pharmacist interaction, the Pharmacist Advice model is designed to grow dispensary sales, drive sales for OTC and core front of shop categories while providing a superior health experience for the customer. The Pharmacist Advice small footprint and look ensures a balance between professional, clinical focused health solutions and dispensary services. The forward dispensing model used ensures patient and pharmacist can interact each time a prescription is filled. Find out more »

Soul Pattinson Chemist

Soul Pattinson Chemist is a trusted part of the community and has been providing customers with health solutions for over 140 years. The Soul Pattinson Chemist model combines a core retail focus with a strong health offer positioning the brand as a leading destination for traditional health, beauty and wellbeing solutions. Soul Pattinson Chemist has evolved over time and providing important health advice with excellent service to consumers is at the heart of the brand offer. Find out more »

For independent pharmacies:

Club Premium

Club Premium is your exclusive club for independent pharmacies offering a suite of services relevant to your needs. Through API’s rich history in health and learning from our successful retail brands – Priceline, Soul Pattinson Chemist and Pharmacist Advice – Club Premium leverages these strengths to cater for the independent pharmacy.

Club Premium members have the flexibility to choose from a wide range of retail solutions including:

  • Competitive OTC buying deals
  • Competitive generic terms
  • Planograms and merchandise support
  • Monthly promotional program with catalogues
  • Local area marketing services
  • Store identity kit
  • Comprehensive loyalty program
  • Business reporting tool
  • Mystery shopping program

Visit our website for more information »


Terms and conditions of Sale and Purchase

The API Terms and Conditions of Sale and Purchase are available to download from the links below: